Desconstruction of the Moderinistic Myth in Quinns Ishmael :: Quinn Ishmael Essays

Desconstruction of the Moderinistic Myth in Ishmael When I read Daniel Quinn’s works, Ishmael, Providence, The Story of B, and My Ishmael, I find a common theme woven throughout which is to desconstruct the moderinistic myth that we are apart from nature and therefore not subject to natural law. I don’t find Quinn’s ideas to be much different from what I read into David Orr’s Earth in Mind or David Ehrenfeld’s books Beginning Again and The Arrogance of Humanism. I doubt that Quinn, as a writer, thinks for one minute that we are no different from other species who inhabit Earth. Language separates us, and writers probably know that better than the rest of us. Maybe I shouldn’t have grabbed his quotes out of context. Or maybe you had some other reason to be so quick to criticize Quinn. If the use of the word â€Å"stewardship† really â€Å"instills a healthy dose of love and responsibility for the natural world,† as you suggest it does, I don’t believe Quinn or Ehrenfeld or Orr would have many problems with our using it as platform for discussion to move forward. But I suspect that all three writers are fearful that most of us don’t differentiate between â€Å"stewardship† and â€Å"dominion,† also that our â€Å"stewardship† will likely not be practiced with enough humility--e.g. use of â€Å"precautionary principles,† recognition of how little we really know--to make it a useful starting point. If we stay with "stewardship" it will be up to us to prove them wrong. Assuming, of course, that they would agree with what I’ve alleged on their behalf. Does this mean we ought to throw away science or management, or even abandon the word â€Å"stewardship?† No, at least "no" with regard to science and management. I still wonder about our choice to use the word â€Å"stewardship.† Mostly I’m OK with it, but only if we take time to work through the baggage it carries. Mainly, though, we need to challenge theories, assumptions, and try to make sure they are grounded. â€Å"Grounding† theory and practice in pluralistic reality is what my favorite postmodern writers seem to be challenging us to do. But herein hides a problem. My problem. Perhaps the writers I am referring to – Anderson, Borgmann (Crossing the Postmodern Divide), Ehrenfeld, Merchant (The Death of Nature, Ecology: Key Concepts in Critical Theory), Orr, Quinn and others – don’t fit the label â€Å"postmodern deconstructionists. Desconstruction of the Moderinistic Myth in Quinn's Ishmael :: Quinn Ishmael Essays Desconstruction of the Moderinistic Myth in Ishmael When I read Daniel Quinn’s works, Ishmael, Providence, The Story of B, and My Ishmael, I find a common theme woven throughout which is to desconstruct the moderinistic myth that we are apart from nature and therefore not subject to natural law. I don’t find Quinn’s ideas to be much different from what I read into David Orr’s Earth in Mind or David Ehrenfeld’s books Beginning Again and The Arrogance of Humanism. I doubt that Quinn, as a writer, thinks for one minute that we are no different from other species who inhabit Earth. Language separates us, and writers probably know that better than the rest of us. Maybe I shouldn’t have grabbed his quotes out of context. Or maybe you had some other reason to be so quick to criticize Quinn. If the use of the word â€Å"stewardship† really â€Å"instills a healthy dose of love and responsibility for the natural world,† as you suggest it does, I don’t believe Quinn or Ehrenfeld or Orr would have many problems with our using it as platform for discussion to move forward. But I suspect that all three writers are fearful that most of us don’t differentiate between â€Å"stewardship† and â€Å"dominion,† also that our â€Å"stewardship† will likely not be practiced with enough humility--e.g. use of â€Å"precautionary principles,† recognition of how little we really know--to make it a useful starting point. If we stay with "stewardship" it will be up to us to prove them wrong. Assuming, of course, that they would agree with what I’ve alleged on their behalf. Does this mean we ought to throw away science or management, or even abandon the word â€Å"stewardship?† No, at least "no" with regard to science and management. I still wonder about our choice to use the word â€Å"stewardship.† Mostly I’m OK with it, but only if we take time to work through the baggage it carries. Mainly, though, we need to challenge theories, assumptions, and try to make sure they are grounded. â€Å"Grounding† theory and practice in pluralistic reality is what my favorite postmodern writers seem to be challenging us to do. But herein hides a problem. My problem. Perhaps the writers I am referring to – Anderson, Borgmann (Crossing the Postmodern Divide), Ehrenfeld, Merchant (The Death of Nature, Ecology: Key Concepts in Critical Theory), Orr, Quinn and others – don’t fit the label â€Å"postmodern deconstructionists.

The Application of Consumer’s Knowledge

| CONSUMER BEHAVIOR PAPER| The Application of Consumer’s Knowledge and Involvement Concept in â€Å"Adu Segar Larutan Penyegar† Case Study from Brand Cap Kaki Tiga Perspective | September 2012| MMBM Batch 25 Team #2 Dickson Mulia 0152121007 Genoveva Iswati0152121016 Arfianti Puspitarini0152121035 Maulana 01521210xx EXECUTIVE SUMMARY Larutan Penyegar Cap Kaki Tiga, currently being manufactured by PT Kinocare, is facing a fierce competition against Larutan Penyegar Cap Badak since Wen Ken Drugs decision in February 2011 to withdraw the license from PT Sinde Budi Sentosa and granted it to PT Kinocare.In the market, the new Larutan Penyegar Cap Kaki Tiga is perceived as a replica product of its predecessor and they are struggling to gain consumer brand awareness and eventually become consumer’s choice. In this case study, we recommend Larutan Penyegar Cap Kaki Tiga to get out of the tight corner by implementing a breakthrough innovation in order to gain consumer inte rest and remove consumer’s visual imagery of Badak logo that has been anchored in consumer’s memory since 1937 I. BACKGROUND 1937 – The Product EraAbout 75 years ago, in 1937 four Singaporean Chinese families decided to go into business together to market a secret traditional medical recipe which becomes known as Three Legs Cooling Water. In Hokkien, ‘3 legs' (pronounced as Sa Ka) is a popular proverb meaning to flatter someone. But in the world of traditional medicine in Singapore and Malaysia, the ‘3 legs' means a simple effective way to prevent or heal fever and headache caused by ‘healthiness' in the body The logo features two legs on solid ground and one additional leg to provide additional support and expedite the healing process.The symmetrical legs represent equality for all and humbleness on others' views and suggestions. And finally, the circle marks the cohesiveness of the staff and customers centered on the triple legs 1978 – Introduction into Indonesia Market About 30 years ago, in 1978 Wen Ken Drug Co. Ltd Singapore granted the license of Three Legs (known locally as ‘Cap Kaki Tiga’) to PT Sinde Budi Sentosa as licensed manufacturer with headquarter located in Jakarta. 2011 – Transfer of License Wen Ken Drug Co. Ltd Singapore withdrew the license of Cap Kaki Tiga from PT Sinde Budi Sentosa and transfered it to Kino Group.February 2012 – The Competition Kino Group was prohibited from using Cap Kaki Tiga brand together with Cap Badak painting on the product. PT Sinde Budi Sentosa has won their claim over the usage of Cap Badak painting on their products and Kino Group may use Cap Kaki Tiga brand. This is the beginning of the competition on cooling water between Cap Kaki Tiga and Cap Badak. Following is the comparison of the product : Larutan Penyegar Cap Badak (Sinde) and Larutan Penyegar Cap Kaki Tiga (Kino). About Kino Group Kino Corporation started as a small distribution c ompany named Duta Lestari Sentratama back in 1991.Another big step was taken in 1999, Kinocare Era Kosmetindo,  manufacturer of a wide range of personal care products for all genders and ages was established. 2003 saw Kinocare Era Kosmentindo enlarged its businesses further into homecare division by providing a wide range of homecare products under the brand Sleek. Expanding  into Asian region, in 2002 Kino opened its branch office in Malaysia; Kino Care (M) Sdn. Bhd. , and in 2003 in the Philippine; Kino Consumer Philippines Inc. and also established distributorships with some other big distributor companies in Singapore, Brunei, Vietnam and Myanmar. Kino Group consists of the following: . PT KinoCare Era Kosmetindo : Personal care and Home care products (Kino Sweat, Ovale, Eskulin, B;B Kids Shampoo, Ellips, Sleek, Cap Kaki Tiga) 2. PT KinoSentra Industrindo: confectionary products such as candies, snacks and chocolates (Kino Candy) 3. PT KinoAid Indonesia : Pharmacy and Bevera ges (Resik V, Absolute, Panthers) 4. PT Duta Lestari Sentratama : Distribution After almost two decades, Kino Corporation Group   products are now available in big distributors, hypermarkets, supermarkets, mini-markets, thousands of cosmetic stores as well as   million of small traditional outlets throughout   the Indonesian archipelago.Kino’s product quality has met international standard qualification, proved by the increasing demands from the markets all over the world. II. BASIC CONCEPT AND THEORY The scope of analysis of â€Å"Adu Segar Larutan Penyegar Cap Badak vs. Kaki Tiga† case is focused on Consumer’s Product Knowledge and Involvement concept. Consumers have different levels of product knowledge, which they can use to interpret new information and make purchase choices. Levels of knowledge are formed when people acquire separate meaning concepts (accretion process) and combine them into larger, more abstract categories of knowledge (tuning).The levels of product knowledge are classified based on below spectrum: More Abstract| | | Less Abstract| Product Class| Product Form| Brand| Model/Features| â€Å"Larutan Penyegar†| Ready-To- Drink| Cap Kaki Tiga| Original(Bottled , 200ml ; 500ml)Fruity taste(Canned, 330ml, available in 7 variants)| Because consumers are likely to make separate purchase decisions at each level of knowledge, marketers need to understand how consumers organize their product knowledge in terms of these different levels.Thus, based on this concept, the basic questions that might arise are â€Å"What are the levels of product knowledge for â€Å"Larutan Penyegar†? and â€Å"Which are the dominant factors that influencing consumer’s purchase decision? † The knowledge of consumers is organized into means-end chain concept. In this concept, consumers can have three types of product knowledge: * knowledge about the attributes or characteristics of products, * the positive consequenc es or benefits of using products, * the values the product helps consumers satisfy or achieve Products as Bundles of AttributesThe simplest line to describe â€Å"Products as Bundles of Attributes† is that it is the physical characteristic of the product itself. From a cognitive processing perspective, we might wonder if consumers really have knowledge in memory about all of these attributes and whether consumers actually activate and use this knowledge when deciding which products and brands to buy. To evaluate whether consumer awareness of product attributes of â€Å"Larutan Penyegar† , we might get the figure by asking â€Å"Do you know the basic ingredients being used in this product? or â€Å"Would you compare the ingredients of each brand? † Products as Bundles of Benefits Marketers also recognize that consumers often think about products and brands in terms of their consequences rather than their attributes. Consumers can have knowledge about two types o f product consequences: functional and psychosocial. Functional consequences are tangible outcomes of using a product that consumers experience rather directly while psychological consequences of product use are internal, personal outcomes, such as how the product makes you feel. Products as Value SatisfiersConsumers also have knowledge about the personal, symbolic values that products and brands help them satisfy or achieve. Values often involve the emotional affect associated with such goals and needs (the strong feelings and emotions that accompany success). In contrast means–end chain links consumers’ knowledge about product attributes with their knowledge about consequences and values. In other words, consumers see most product attributes as a means to some end. The end could be a consequence (a benefit or a risk) or a more abstract value. A common representation of a means—end chain has four levels:Brand| Attributes| Functional Consequences| Psychosocial C onsequences| Value| Larutan Penyegar Cap Kaki Tiga| Mixture of medicinal ingredients | Help relieve sore throat | I feel better / healthy| -| Based on above figure, the means – end chain of Larutan Penyegar Cap Kaki Tiga ends at the level of psychosocial consequences. III. CONSUMER ANALYSIS Having all the questions behind the basic concept, we must get the answer in order to understand the levels of consumer product knowledge, the means-end chain of â€Å"Larutan Penyegar Cap Kaki Tiga† and whether consumers aware of the competition of â€Å"Cap Badak† vs. Cap Kaki Tiga† and if the subjected case influences the purchasing behavior. Therefore, a small research was conducted with the following design: Methods: Quantitative, Face to Face interview Geographic location : Jakarta, Bogor Sample criteria : Consumer of â€Å"Larutan Penyegar† with the following constraints: * 18+ years old * Purchase decision maker for Larutan Penyegar RTD * Purchase Larutan Penyegar RTD in last 6 months Sample size : 21 samples Research findings: 1. Cap Kaki Tiga name dominates the Top of Mind awareness by 90%, left Cap Badak with only 10% TOM. | Cap Kaki Tiga| Cap Badak|Top of Mind Awareness| 90%| 10%| Q: Thinking about â€Å"Larutan Penyegar† brands, what brand name do you think first of all? 2. 90% of respondents recall their last purchase of Larutan Penyegar brand is Cap Kaki Tiga   | Cap Kaki Tiga| Cap Badak| Last Purchase| 90%| 10%| Q: What was the brand(s) have you bought in past 6 months? 3. Interestingly, from 90% respondent who mentioned that their last purchase was Cap Kaki Tiga, only 19% who can distinguish the new packaging of Larutan Penyegar Cap Kaki Tiga and chose it, while 62% of the respondent most likely recall visual imagery of Badak and chose Cap Badak brand.The rest 19% didn’t remember which bottle that they bought. | Cap Kaki Tiga| Cap Badak| Don't Remember| Visual Imagery| 19%| 62%| 19%| Q: Now I would like to k now how familiar you are with the †Larutan Penyegar† product. 1 set bottles of Larutan Penyegar Cap Kaki Tiga vs. Cap Badak, and point which bottle they bought the last time 4. 90% of the respondent does not aware about the competition about the product   | Not Aware| Aware| Awareness about the case| 90%| 10%| Q: Do you know that currently there are two different products? 5.After the respondents are told about the brief description whether the â€Å"old† Cap Kaki Tiga is currently produced by different manufacturer (PT Kinocare), and the manufacturer of â€Å"old† Cap Kaki Tiga is now producing Cap Badak, only 10% of respondent who prefer Cap Kaki Tiga, 52% prefer Cap Badak and 38% would choose any products that is available in the store. | Cap Kaki Tiga| Cap Badak| Anything| Brand Preference| 10%| 52%| 38%| Q : After you have the knowledge that currently there are 2 brands, which product(s) that you would choose?To summarize, based on the research above , the insights are: 1. Most of the respondents (90%) do not aware about the competition of Larutan Penyegar products from the two brands (â€Å"Cap Badak† vs. â€Å"Cap Kaki Tiga†). 2. Inconsistency happened on brand name and product recollection. The high respondent mind share on â€Å"Cap Kaki Tiga† name (90%) is not translated into product election (19%) due to people historical memory about the product is anchored in the strong visual image of the â€Å"Badak† packaging. 3.An interesting fact appears when respondents are told about the difference of the brands, ironically most of them (52% vs 10%) prefer to choose â€Å"Cap Badak† instead of â€Å"Cap Kaki Tiga†. However, there is still an opportunity for â€Å"Cap Kaki Tiga† to win the 38% respondent who would choose any brands. Then, based on insights above, we can identify few problems of Cap Kaki Tiga current products, which are: 1. â€Å"Badak† logo imagery is very str ong in consumer’s mind. To win over â€Å"Badak† image is quite impossible eventhough consumers have strong awareness on â€Å"Cap Kaki Tiga† name.If both products have to be in head-to head competition, such in display, most likely consumers will always choose â€Å"Cap Badak†. 2. From interviews, we got few comments about â€Å"Cap Kaki Tiga† logo which is not quite familiar and don’t look interesting at all. Some of them think that logo of â€Å"Cap Kaki Tiga† makes the product looks like a fake. Some even thought the logo looks associated with poisonous mosquito-killer insecticide product logo. IV. RECOMMENDATION â€Å"RECOVERY/SOLVING† AND KEY LEARNINGOur group proposes several recommendations for â€Å"Cap Kaki Tiga† brand to be considered: 1. Launch new format of â€Å"Cap Kaki Tiga† with totally fresh new whole concepts (packaging design, formats and marketing communications). a. Changes of packaging desig n should emphasize on the â€Å"Cap Kaki Tiga† name, as its strong point, and minimize the proportion of â€Å"Cap Kaki Tiga† logo, as its weakness point. b. Changes of bottle format with new shapes. We analyzed that with same bottle format as â€Å"Cap Badak†, it won’t be beneficial for â€Å"Cap Kaki Tiga†.The reason for that is the consumer will always associate the bottle format with â€Å"Badak† painting in it and they would most likely prefer it and assume the â€Å"Cap Kaki Tiga† current same format as a fake. c. To support the changes in design and bottle format, we have to give strong marketing communications emphasizing on historical â€Å"journey† of original â€Å"Cap Kaki Tiga† brand product. This approach has the ultimate goal to underline the originality of the brand with â€Å"Cap Kaki Tiga† as the holder of official license from Wen Ken Drugs since the very beginning and create consumer confidence that the product is not a fake. . In order to increase consumer involvement, we recommend Cap Kaki Tiga to tap into younger segment through its flavored variant product line by communicating â€Å"Larutan penyegar† as daily beverage. Through this strategy, it is expected to create a new image and perception that a consumer does not have to wait until he feels sore throat to consume â€Å"Larutan Penyegar†. To support this strategy, Cap Kaki Tiga might conduct a marketing event that promote consumer’s involvement in the usage of the product, for example : conducting 10K Running Competition for charity, sponsorship in sports competition (e. IBL) as the official beverage, sponsorship in school annual music festival, and so on. 3. Strengthen distribution channel is also key strategy â€Å"Cap Kaki Tiga† have to explore to win the competition. To target indifferent consumers, availability of the product is a must. Kino should have expertise on this area, sinc e other Kino’s products are already strong in distributions. 4. Have further research (ZMET Study) in order to get further insights on: d. The brand and logo association, how â€Å"Cap Kaki Tiga† brand and logo can affect the consumer purchase decision. e.To understand the key reason for purchase and also the influential touch point so we are able to develop effective marketing campaign on the new concept launch Key learnings from our study on â€Å"Cap Kaki Tiga† brand, stated as following: 1. Top of mind awareness of brand is not necessarily translated into consumer’s decision to purchase (share of market) for the case of â€Å"Larutan Penyegar† competition. Therefore, an effective marketing strategy is needed to drive consumer purchase furthermore. 2. High brands awareness means nothing if the consumers don’t aware about the product itself.A product must have a uniqueness to be able to distinguish itself from the crowd and chosen by the c onsumers. 3. â€Å"Cap Kaki Tiga† has to try to go out from ‘Red Ocean’ competition with â€Å"Cap Badak†. The more they are trying to compete head-to head with similar concept as â€Å"Cap Badak†, the less opportunity for Cap Kaki Tiga to win â€Å"Larutan Penyegar† competition. 4. It worth to have a shot on going to the market with fresh new whole concepts, because â€Å"Cap Kaki Tiga† has opportunity to be the ‘offense’ side, rather than â€Å"Cap Badak† as defense’ side. Offense as to grab the indifferent market as mentioned before on the short-term basis, and to grab the current market share from â€Å"Cap Badak† on longer term period. V. REFERENCE 1. Peter, J. Paul & Jerry C. Olson, â€Å"Consumer Behavior and Marketing Strategy†, 9th edition, McGraw-Hill International Edition, 2010. 2. http://www. wenken. com 3. http://harrysanusi. blogspot. com/ 4. capkakitiga. com 5. Suryadi, Dede, â₠¬Å"Adu Segar Larutan Penyegar†, SWA Magazine Edition 22, October 2011.

Marketing and Unstructured Approaches Essay

Marketers have different views of how to position a brand. Some value structured approaches such as the competitive positioning model described in the chapter, which focuses on specific points-of-parity and points-of-difference. Others prefer unstructured approaches that rely more on stories, narratives, and other flowing depictions. Take a position: The best way to position a brand is through a structured approach versus the best way to position a brand is through an unstructured approach. I’d like to choose unstructured approaches to position a brand. First, I admit that structured approaches are quite straight forward with clearly demonstrated introduction. No matter specific points-of-parity or points-of-difference, they have clear and direct problems to solve and goals to achieve. By utilizing this strategy, things may go well and effectively, but this is probably in the short run. We need to look further and realize that every brand is representing a kind of unique culture. It is like a special individual with distinctive characteristics. However, stories, narratives and depictions are not rigid, more acceptable and interesting than structured approaches for consumers. As a customer I would tend to listen to every vivid and fascinating story to get familiar to a brand that I did not know before. The final goal is to build competitive advantages. Structured approaches are aiming to it directly, while unstructured are potentially affecting consumers to remember the brand. In fact, for every company it values for most part on making consumers to remember its brand and products. Yet for human beings, it is easier to remember a thing when it involves a kind of scene than pop directly to them out of nowhere. For most of us, there are usually some scenes in our lives that we never forget, maybe they are not important at all, but the specific scene, surrounds and backgrounds involving incidents make us always remember them. In a similar way, introducing a brand with stories is trying to build a kind of unique brand culture and let consumers get to know and remember it gradually. In the short run, this may not bring substantial and direct profit, but in the long run, it contributes a lot in setting up a unique and unforgettable culture for the company.

Army Essays

Army Essays Army Essay Army Essay Why Accountability is such an important aspect in the U. S. Army. As a child growing up on a small island in a community that does not exceed 600 population, It was very easy for our parents to keep track of us and know where we were pretty much at all times. When I decided to to join the Army and leave my small island community it was a major life change. I went from knowing everyone to knowing virtually no one. Being in the Army has broadened my views on so many things that I would never have thought of before.Such has how important it is to be someplace at a curtain time. Accountability and responsibility are pretty much one in the same to me. As a Private First Class I am slowly learning that the Army is a much bigger animal then I anticipated. When I took the oath of enlistment I never in my wildest dreams thought that I would be in Korea or finding my future husband 6000 miles from home. For God’s sake I had never been outside the state of Virgini a in all my life until now.I look back at friends and family who are still on Tangier Island and think if they had just a little more responsibility and where held accountable for their actions the Island could be a much better place. Even though there are good people and things in Tangier, there are good people and things in the Army. The Army is not a joke or a place to party. The responsibility that the common soldier takes on is greater then any responsibility a civilian will encounter their entire life.At points we hold life in death in our hands the decision to take or save lives follows us everyday no matter what environment we are in Garrison or down range. It all comes down to the decisions we make. Do I leave the house a little earlier, do I prepare my uniforms and gear the day before instead of the morning of. People depend on people being where they are supposed to be to keep the good order and discipline of the Army. In civilian life if your co-worker isn’t there nobody really cares, maybe they got sick, maybe they are running late.In our profession and line of work a person gone, without knowing where that person is , could mean a mission doesn’t get completed, a crucial task takes double the time to complete, or in a worst case scenario a person has lost there life do to someone not doing or being where their supposed to be when they’re supposed to be there. As a Soldier I am learning that as I progress through the ranks I become more accountable and responsible for not only myself but others.

Robert Bakker - A Profile of the Famous Paleontologist

Robert Bakker - A Profile of the Famous Paleontologist Name:  Robert Bakker Born: 1945 Nationality:  American About Robert Bakker Probably no paleontologist alive today has had as much of an impact on popular culture as Robert Bakker. Bakker was one of the technical advisers for the original Jurassic Park movie (along with two other famous figures from the dinosaur world, Jack Horner and the science writer Don Lessem), and a character in the sequel The Lost World, Dr. Robert Burke, was inspired by him. He has also written a best-selling novel (Raptor Red, about a day in the life of a Utahraptor), as well as the 1986 nonfiction book The Dinosaur Heresies. (Theres a bit of an in-joke in The Lost World: Bakker believes Tyrannosaurus Rex was a predator, while Horner believes T. Rex was a scavenger, so having Burke eaten whole in the movie lends support to the former hypothesis!) Among his fellow paleontologists, Bakker is best known for his theory (inspired by his mentor John H. Ostrom) that dinosaurs were warm-blooded, pointing to the active behavior of raptors like Deinonychus and the physiology of sauropods, whose cold-blooded hearts, Bakker argues, wouldnt have been capable of pumping blood all the way up to their heads, 30 or 40 feet above the ground. Although  Bakker is known for stating his views  forcefully, not all of his fellow scientists are convinced, some of them suggesting that dinosaurs may have had intermediate or homeothermic metabolisms rather than being strictly warm- or cold-blooded. ​Bakker is a bit of maverick in another way: in addition to being the curator of paleontology at the Houston Museum of Natural Science, hes also an ecumenical Pentecostal minister who likes to argue against interpreting biblical texts literally, preferring to see the New and Old Testaments as guides to ethics rather than to historical or scientific  facts. Unusually for a paleontologist who has had such an outsized impact on his field, Bakker isnt especially well known for his field work; for instance, he hasnt discovered or named any dinosaurs (or prehistoric animals) of note, though he did have a hand in investigating Allosaurus nesting sites  in Wyoming  (and concluding that the hatchlings of these predators received at least a modicum of parental attention). Bakkers influence can be traced above all to The Dinosaur Heresies; many of the theories he promotes in this book (including his speculation that dinosaurs grew much more rapidly than had been previously believed) have since been widely accepted by both the scientific establishment and the general public.

Business Financing and the Capital Structure Essay - 3

Business Financing and the Capital Structure - Essay Example The debt financing is welcome in many cases in which the loaned amount can be easily repaid back by the borrower. In addition to this debt also provides advantage to the companies that have opted for debt. Mostly the companies in the later stages go in for debt financing. The Equity financing method is the process in which the companies use the method of raising capital by selling company stocks to the investors. While in debt, financing the company does not have to share any ownership with the creditors but in the equity financing the shareholders are given the ownership of the shares of the company. The equity shares capital is usually opted for in the initial starting of the company when there are no cash inflows or revenues. The company to entice the investors who have an appetite for risks alongside the entrepreneur who has started the business uses equity financing. In today’s business ground where the debt is costly because the ability to repay debt is highly essential, the companies should maintain a debt to equity ratio of 1:1 or 1:2. The 1:1 ratio of debt to equity means that debt and equity should be of the same amount where as the 1:2 ratio suggests that the same amount to debt should have double amount of equity. Thus, the decision of choosing debt financing or equity financing should be based on the stage of progress of the business. If the business is in the startup stage when the cash inflows and the revenues are scarce, the company should definitely go for generation of fresh equity capital. Where as in the later stages of the company when it has started acquiring cash inflows it should opt for debt financing. There is another problem involved in the starting up position of the company where if the company does not show a strong profit creating potential then it would not attract any strong investors or venture capitalists who

The home video game industry pong to xbox 360 online Case Study

The home video game industry pong to xbox 360 online - Case Study Example PlayStation by Sony and Xbox by Microsoft are bitter rivals. The market share of the two is divided and one can outdo the other should innovation kick in. The PlayStation has several features that Xbox does not have. The wireless joysticks are perhaps the best features, then there is Wi-Fi connectivity and a host of several other features. These added featured attract the potential buyers and this is how a market share is created. Genesis was launched in the year 1989, it was first launched in Japan and subsequently in America. Sega a video game company produced games for Genesis, the games were graphically violent. After a few years EA Sports which also produces the FIFA series jumped on the bandwagon, all these companies entered into the new market because all this was incredibly profitable. The FIFA series has become a must have for football fans and it is sold every year in millions. The new entrants were able to capture the market share from their predecessors because they made better games which were appreciated by the fans. They bought copies of the games and the word of mouth also spread this is how they were able to capture the market share. Market leaders lost market share when they failed to innovate and make games of the next level. It is always useful to make better games and keep the fans anticipating but this failed to happen after one point. The new players on the other hand made better games and managed to capture the market share. Developing and commercializing a technology-based product needs a lot of dedication, most importantly it needs innovation. Making something new and unique always helps when it comes to a technology-based product. The case study teaches us about the importance of innovation and knowing your rivals. One must be at least two steps ahead of their rivals all the time only then can one keep growing at a consistent